Who run the world?

Girls.

In the public relations industry women make up nearly 85 percent of the workforce. The New York Magazine article “Why Do We Treat PR Like a Pink Ghetto” examines the work thousands of young women are doing, that many others label as ‘fluff.’

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Publicists are often made fun of for a lack of intelligence, when actually the complete opposite is more accurate. Public relations is a need for any organization, individual or industry, therefore PR pros know a little bit about a lot – and what they don’t know, they’re quick to research. An invisible trade, PR is noticed when it goes bad, but little regard is taken to the hard work when a coveted placement is earned or event pulled off.

Back to the first point, there aren’t many men in public relations. Do they not see the role as tough-enough? Are there gender stereotypes in the profession? Do women in PR have a barrier to overcome seeing as the industry is not gender-diverse?

I would say yes to all.

Labeled as ‘fluff’ here are some of the accomplishments PR girls (and guys) accomplish daily:

  • Top-tier (that means Wall Street Journal, New York Times, USA Today, NBC, ABC and more) placements for clients
  • An understanding of news – beyond just theSkimm, we know headlines relevant to the world
  • Juggling hundreds of emails regarding numerous clients

If you’re looking for a good read, don’t forget this article. While you’re at it, read more about women juggling careers here and the future of public relations here.

One thought on “Who run the world?

  1. A huge huge huge problem is the fact that PR is difficult to monetize and measure. Think of all the traditionally “male” careers – software development, finance, consulting, etc. They’re focused on the hard-and-fast: How much profit can I make? Can you model all of my future income streams in an Excel spreadsheet? Can you explain using a regression model the risks associated with starting a new PR campaign?

    Yes, there are ways to assign metrics to PR, but the industry as a whole is filled with 1) old habits that are difficult to change, and 2) lots and lots of liberal-arts-educated females who frankly don’t have the focus or the training to be able to do heavy quantitative analysis that executives need. Thus, the equivalent of a “fluff” career.

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