In the public relations industry women make up nearly 85 percent of the workforce. The New York Magazine article “Why Do We Treat PR Like a Pink Ghetto” examines the work thousands of young women are doing, that many others label as ‘fluff.’
Publicists are often made fun of for a lack of intelligence, when actually the complete opposite is more accurate. Public relations is a need for any organization, individual or industry, therefore PR pros know a little bit about a lot – and what they don’t know, they’re quick to research. An invisible trade, PR is noticed when it goes bad, but little regard is taken to the hard work when a coveted placement is earned or event pulled off.
Back to the first point, there aren’t many men in public relations. Do they not see the role as tough-enough? Are there gender stereotypes in the profession? Do women in PR have a barrier to overcome seeing as the industry is not gender-diverse?
I would say yes to all.
Labeled as ‘fluff’ here are some of the accomplishments PR girls (and guys) accomplish daily:
- Top-tier (that means Wall Street Journal, New York Times, USA Today, NBC, ABC and more) placements for clients
- An understanding of news – beyond just theSkimm, we know headlines relevant to the world
- Juggling hundreds of emails regarding numerous clients