My favorite awards show, The Grammys’, aired for the 56th year last night. Kicking off the awards was a performance by Beyoncé and her husband, Jay Z, performing Drunk in Love (off of her new album that was released unexpectedly in the middle of the night, last month). The performance was one of the most talked about, along with Pharrell’s hat choice and Kendrick Lamar’s performance with Imagine Dragons. John Legend played his swoon-worthy number All of Me, Justin Timberlake was making girls everywhere want to sign up for MasterCard as a #PricelessSurprise and Lorde wore some edgy, attention grabbing nail-art along with berry lipstick.
Social media was buzzing all night:
Arby’s got everyone laughing with their Tweet to Pharrell “Hey @Pharrell, can we have our hat back?
#GRAMMYs” and a parody account for his hat was created during the show @Pharrellhat
- On stage, Jay Z held up his Grammy calling it a “Gold Sippy Cup” for his daughter, Blue Ivy.
- And of course GIFS were made as the show happened, like Beyoncé’s sexy performance and Taylor Swift dancing (though I love her dress).
An inspiration to public relations students and young professionals like myself, the Grammys’ sole social media coordinator, Lindsay Gabler, covered the event live and shared about her position in this Mashable article/video.
Some of the highest profile wins include:
- Record of the Year: Get Luckyby Daft Punk and Album of the Year: Random Access Memories by Daft Punk
- Song of the Year: Royals by Lorde, which also won Best Pop Solo Performance
- Best New Artist went to Macklemore & Ryan Lewis
- Best Dance Recording: Clarity by Zedd
- Best Rap/Sung Collaboration: Holy Grail by Jay Z and Justin Timberlake
Don’t forget that there are dozens of Grammy awards not even given out during the live show. Check out the full list of winners and nominees to see the true power and reach of music.
What new albums, shows and artists are you most excited for in the next year? I wouldn’t mind seeing Katy Perry on her Prismatic World Tour. Keep your eye on SoMo, a rising artist out of Texas who recently signed with Republic Records and is set to release his second album this year. What upcoming movies will feature music that is as prominent as the visuals? The Great Gatsby soundtrack from last summer had some stellar collaborations and is definitely still on my playlists. It’s anyone’s guess what to expect though, as music is colliding with the digital and social media age offering music to audiences like never before.
There are so many elements from the Grammys’ that there’s no way I could recount it all. Let me know your favorite part in the comments below! Check out this article from Time for a thorough recap if you mistakenly watched the bachelor wedding on ABC instead of Music’s Biggest Night.